000			01426 a2200217 4500
003			OSt
020			_a9783035623857
040			_cIIT Kanpur
041			_aeng
082			_a745.4 _bR742d
100			_aRoth, Mareike
245			_aDesigning emotion _bmethods and strategies for designers _cMareike Roth and Oliver Saiz
260			_bBirkhauser _c2022 _aSwitzerland
300			_a239p
520			_aHow does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With illustrative product analyses
650			_aEmotional designing
650			_aMethods for designers
650			_aMethods and strategies for designers
700			_aSaiz, Oliver
942			_cBK
999			_c566840 _d566840