000			01980 a2200253 4500
003			OSt
005			20221017123908.0
008			221014b xxu||||| |||| 00| 0 eng d
020			_a9781474221573
040			_cIIT Kanpur
041			_aeng
082			_a745.4 _bD295v
100			_aDavis, Meredith
245			_aVisual communication design _ban introduction to design concepts in everyday experience _cMeredith Davis and Jamer Hunt
260			_bBloomsbury Visual Arts _c2017 _aLondon
300			_a208p
440			_aRequired reading range
520			_aWhere do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
650			_aVisual communication
650			_aDesign
650			_aGraphic arts
700			_aHunt, Jamer
942			_cBK
999			_c566127 _d566127