000			01601 a2200229 4500
003			OSt
005			20221014163942.0
008			221014b xxu||||| |||| 00| 0 eng d
020			_a9781350174269
040			_cIIT Kanpur
041			_aeng
082			_a174 _bIa6e
100			_aIandoli, Luca
245			_aElegant design _ba designer's guide to harnessing aesthetics _cLuca Iandoli and Giuseppe Zollo
260			_bBloomsbury Visual Arts _c2022 _aLondon
300			_axvii, 180p
520			_aVisual information is everywhere. We are constantly immersed in a flow of visual data that reshapes our social and inner world. Companies and individuals are competing to conquer the public's scarce attention by inventing distinctive visual formats to stand out from the crowd. How can designers, inventors, and product managers create designs that are quick to process as well as meaningful, unique and memorable in an age characterized by constant information overload? The answer is to think aesthetically. Research insights at the intersection between cognitive science and art studies demonstrate that our minds can effectively process visual complexity by using aesthetic pleasure and judgment as a guide. Analyzing the work of great artists and designers from the perspective of how our mind appreciates beauty, Elegant Design identifies actionable aesthetic strategies that will help you to design products and user experiences that are useful, beautiful, and meaningful.
650			_aDesign -- Philosophy
650			_aAesthetics -- Design
700			_aZollo, Giuseppe
942			_cBK
999			_c566126 _d566126