000 01624 a2200277 4500
003 OSt
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008 221014b xxu||||| |||| 00| 0 eng d
020 _a9781350106222
040 _cIIT Kanpur
041 _aeng
082 _a741.6
_bAm18d2
100 _aAmbrose, Gavin
245 _aDesign thinking for visual communication [2nd ed.]
_cGavin Ambrose and Paul Harris
250 _a2nd ed.
260 _bBloomsbury Visual Arts
_c2015
_aLondon
300 _a192p
440 _aBasics Design
520 _aHow do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favor of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
650 _aGraphic arts
650 _aGraphic design (Typography)
650 _aCommunication in design
650 _aDesign
700 _aHarris, Paul
942 _cBK
999 _c566123
_d566123