000			01382 a2200217 4500
003			OSt
005			20220829150504.0
008			220824b xxu||||| |||| 00| 0 eng d
020			_a9780857858016
040			_cIIT Kanpur
041			_aeng
082			_a741.6 _bL518r
100			_aLees-Maffei, Grace
245			_aReading graphic design in cultural context _cGrace Lees-Maffei and Nicolas P. Maffei
260			_bBloomsbury Visual Arts _c2019 _aLondon
300			_axi, 230p
520			_aReading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging, and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism, and globalization, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters, and music packaging.
650			_aGraphic arts -- Social aspects
700			_a Maffei, Nicolas P.
942			_cBK
999			_c565923 _d565923