000			01320nam a2200205 4500
003			OSt
020			_a9780143446927
040			_cIIT Kanpur
041			_aeng
082			_a658 _bSr38n
100			_aSrivastava, Rajesh
245			_aThe new rules of business _bget ahead or get left behind _cRajesh Srivastava
260			_aGurugram _bPenguin Random House _c2019
300			_axxi, 326p
500			_aA national bestseller
520			_aTreating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
650			_aIndustrial management
650			_aManagement
942			_cBK
999			_c565404 _d565404