000 01417 a2200241 4500
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020 _a9780007354788
040 _cIIT Kanpur
041 _aeng
082 _a153.4
_bAr42u
100 _aAriely, Dan
245 _aThe upside of irrationality
_bthe unexpected benefits of defying logic at work and at home
_cDan Ariely
260 _bThorsons
_c2011
_aLondon
300 _axi, 334p
500 _aSo, you think you're rational? think again ... "International bestselling author", Dan Ariely
520 _aBehavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behavior, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behavior often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
650 _aLogic
650 _aPractical reason
650 _aReasoning (Psychology)
942 _cBK
999 _c565264
_d565264