| 000 | 00616 a2200205 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9789332563483 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bK848m15 |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aMarketing management [15th ed.] [Perpetual access till 2027] _cPhilip Kotler and Kevin Lane Keller |
||
| 250 | _a15th ed. | ||
| 260 |
_bPearson Education _c2016 |
||
| 650 | _aMarketing management | ||
| 700 | _aKeller, Kevin Lane | ||
| 856 | _uhttps://elibrary.in.pearson.com/ | ||
| 856 | _uhttps://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf | ||
| 942 | _cBK | ||
| 999 |
_c563499 _d563499 |
||