| 000 | 00762 a2200241 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20240315112232.0 | ||
| 008 | 201218b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353943806 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8342 _bSch32c12 |
||
| 100 | _aSchiffman, Leon G. | ||
| 245 |
_aConsumer Behavior [12th ed.] [Perpetual access till 2027] _cLeon G. Schiffman, Joe Wisenblit and S. Ramesh Kumar |
||
| 250 | _a12th ed. | ||
| 260 |
_bPearson Education _c2018 |
||
| 650 | _aMotivation research (Marketing) | ||
| 700 | _aWisenblit, Joe | ||
| 700 | _aRamesh Kumar, S. | ||
| 856 | _uhttps://elibrary.in.pearson.com/ | ||
| 856 | _uhttps://pkklib.iitk.ac.in/images/pdf/Pearson-ebooks-Accesspdf.pdf | ||
| 942 | _cEBK | ||
| 999 |
_c563484 _d563484 |
||