000 06383nam a2200625 i 4500
001 7083933
003 IEEE
005 20200413152917.0
006 m eo d
007 cr cn |||m|||a
008 150426s2015 caua foab 000 0 eng d
020 _a9781627054393
_qebook
020 _z9781627054386
_qprint
024 7 _a10.2200/S00634ED1V01Y201503ICR040
_2doi
035 _a(CaBNVSL)swl00404859
035 _a(OCoLC)908031685
040 _aCaBNVSL
_beng
_erda
_cCaBNVSL
_dCaBNVSL
050 4 _aHM742
_b.M657 2015
082 0 4 _a302.30285
_223
100 1 _aMon, Lorri M.,
_eauthor.
245 1 0 _aSocial media and library services /
_cLorri Mon.
264 1 _aSan Rafael, California (1537 Fourth Street, San Rafael, CA 94901 USA) :
_bMorgan & Claypool,
_c2015.
300 _a1 PDF (xiii, 73 pages) :
_billustrations.
336 _atext
_2rdacontent
337 _aelectronic
_2isbdmedia
338 _aonline resource
_2rdacarrier
490 1 _aSynthesis lectures on information concepts, retrieval, and services,
_x1947-9468 ;
_v# 40
538 _aMode of access: World Wide Web.
538 _aSystem requirements: Adobe Acrobat Reader.
500 _aPart of: Synthesis digital library of engineering and computer science.
504 _aIncludes bibliographical references (pages 59-[72]).
505 0 _a1. The social media environment -- 1.1 Social media defined -- 1.2 Types and typologies of social media -- 1.3 Features of social sites -- 1.3.1 Profiles -- 1.3.2 Updates -- 1.3.3 Aggregation and feeds -- 1.3.4 Collection-building -- 1.3.5 Finding and organizing -- 1.3.6 Joining and inviting -- 1.3.7 Sharing and accessing -- 1.3.8 Proximity -- 1.3.9 Direct interaction -- 1.3.10 Popularity -- 1.3.11 Incentives -- 1.3.12 Crowdsourcing -- 1.4 Differences -- 1.4.1 Culture and communication styles -- 1.4.2 User demographics -- 1.4.3 Users and uses -- 1.5 The social ecosphere -- 1.6 Library 2.0 --
505 8 _a2. Libraries and social media -- 2.1 History of social media adoption in libraries -- 2.1.1 Early impact of social technologies on libraries -- 2.1.2 Footprint of libraries in social media -- 2.2 Social profiles of libraries -- 2.3 Uses for social media among libraries -- 2.3.1 Assessment, feedback, and monitoring -- 2.3.2 Outreach -- 2.3.3 Promotion -- 2.3.4 Advocacy, fundraising, and recruitment -- 2.3.5 Reference and social care services -- 2.3.6 Education -- 2.3.7 Collections and co-creation --
505 8 _a3. Assessing social media sites and services -- 3.1 Presence -- 3.2 Visibility -- 3.3 Voice -- 3.4 Interaction -- 3.5 Reach -- 3.6 Impact -- 3.7 Reputation -- 3.8 Data analysis in assessment --
505 8 _a4. Evolving directions in social libraries -- 4.1 The changing roles of libraries -- 4.1.1 The virtual branch -- 4.1.2 The social library -- 4.1.3 The mobile library -- 4.1.4 The making library -- 4.1.5 The ubiquitous library -- 4.2 Evolving directions --
505 8 _aBibliography -- Author biography.
506 1 _aAbstract freely available; full-text restricted to subscribers or individual document purchasers.
510 0 _aCompendex
510 0 _aINSPEC
510 0 _aGoogle scholar
510 0 _aGoogle book search
520 3 _aThe rise of social media technologies has created new ways to seek and share information for millions of users worldwide, but also has presented new challenges for libraries in meeting users where they are within social spaces. From social networking sites such as Facebook and Google+, and microblogging platforms such as Twitter and Tumblr to the image and video sites of YouTube, Flickr, Instagram, and to geotagging sites such as Foursquare, libraries have responded by establishing footholds within a variety of social media platforms and seeking new ways of engaging with online users in social spaces. Libraries are also responding to new social review sites such as Yelp and Tripadvisor, awareness sites including StumbleUpon, Pinterest, Goodreads, and Reddit, and social question-and-answer (Q&A) sites such as Yahoo! Answers--sites which engage social media users in functions similar to traditional library content curation, readers' advisory, information and referral, and reference services. Establishing a social media presence extends the library's physical manifestation into virtual space and increases the library's visibility, reach, and impact. However, beyond simply establishing a social presence for the library, a greater challenge is building effective and engaging social media sites that successfully adapt a library's visibility, voice, and presence to the unique contexts, audiences, and cultures within diverse social media sites. This lecture examines the research and theory on social media and libraries, providing an overview of what is known and what is not yet known about libraries and social media. Chapter 1 focuses on the social media environments within which libraries are establishing a presence, including how social media sites differ from each other, yet work together within a social ecosphere. Chapter 2 examines how libraries are engaging with users across a variety of social media platforms and the extent to which libraries are involved in using these different social media platforms, as well as the activities of libraries in presenting a social "self," sharing information, and interacting with users via social media. Chapter 3 explores metrics and measures for assessing the impact of the library's activity in social media sites. The book concludes with Chapter 4 on evolving directions for libraries and social media, including potential implications of new and emerging technologies for libraries in social spaces.
530 _aAlso available in print.
588 _aTitle from PDF title page (viewed on April 26, 2015).
650 0 _aOnline social networks
_xLibrary applications.
650 0 _aSocial media
_xManagement.
650 0 _aLibraries
_xData processing.
653 _asocial media
653 _alibraries
653 _asocial networking
776 0 8 _iPrint version:
_z9781627054386
830 0 _aSynthesis digital library of engineering and computer science.
830 0 _aSynthesis lectures on information concepts, retrieval, and services ;
_v# 40.
_x1947-9468
856 4 2 _3Abstract with links to resource
_uhttp://ieeexplore.ieee.org/servlet/opac?bknumber=7083933
999 _c562128
_d562128