000			01160 a2200193 4500
005			20190208123449.0
008			190208b xxu||||| |||| 00| 0 eng d
020			_a9780521717946
040			_cIIT Kanpur
041			_aeng
082			_a300.72 _bC832d
100			_aCouper, Mick P.
245			_aDesigning effective web surveys _cMick P. Couper
260			_bCambridge University Press _c2008 _aCambridge
300			_axviii, 398p
520			_aDesigning Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys.
650			_aWeb surveys
942			_cBK
999			_c560104 _d560104