000 00352nas a22000977a 4500
008 170117s9999 xx 000 0 und d
022 _a1069-6679
245 _aJournal of Marketing Theory and Practice
_h[e-journal]
260 _bTaylor & Francis, Ltd.
856 _uhttp://www.jstor.org/action/showPublication?journalCode=jmarktheoprac
_yArchive 1993 - 2008
999 _c544457
_d544457