000 00345nas a22000977a 4500
008 170117s9999 xx 000 0 und d
022 _a0022-2437
245 _aJournal of Marketing Research
_h[e-journal]
260 _bAmerican Marketing Association
856 _uhttp://www.jstor.org/action/showPublication?journalCode=jmarkrese
_yArchive 1964 - 2009
999 _c544456
_d544456