000 00356nas a22000977a 4500
008 170117s9999 xx 000 0 und d
022 _a0748-6766
245 _aJournal of Marketing & Public Policy
_h[e-journal]
260 _bAmerican Marketing Association
856 _uhttp://www.jstor.org/action/showPublication?journalCode=jmarkpublpoli
_yArchive 1982 - 1982
999 _c544455
_d544455