000 04675nam a22005175i 4500
001 978-0-387-49960-4
003 DE-He213
005 20161121231039.0
007 cr nn 008mamaa
008 100301s2007 xxu| s |||| 0|eng d
020 _a9780387499604
_9978-0-387-49960-4
024 7 _a10.1007/978-0-387-49960-4
_2doi
050 4 _aQB4
072 7 _aPG
_2bicssc
072 7 _aSCI004000
_2bisacsh
072 7 _aNAT033000
_2bisacsh
082 0 4 _a520
_223
100 1 _aChristensen, Lars Lindberg.
_eauthor.
245 1 4 _aThe Hands-On Guide For Science Communicators
_h[electronic resource] :
_bA Step-By-Step Approach to Public Outreach /
_cby Lars Lindberg Christensen.
264 1 _aNew York, NY :
_bSpringer New York,
_c2007.
300 _aXVI, 270 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aSetting the scene -- Science Communication -- The Communication Process -- The Communication Office -- The production -- Overview Of The Production Chain -- Target Groups -- Product Types -- Written Communication -- Press Releases -- Production Of Printed Products -- Visual Communication -- Technical Set-Up -- Distribution -- Evaluation and Archiving -- Selected topics -- Making Websites -- Video Production -- Crisis Communication -- Guidelines for Scientists and Communicators -- How to Host a Press Conference -- Overcoming National Barriers -- Going Commercial -- Credibility in Science Communication -- The Hubble Space Telescope — A Public Outreach Case Study -- Community Initiatives -- Finishing off -- Summary.
520 _aLars Lindberg Christensen is a science communication specialist and works in Munich, Germany, as head of communication for the NASA/ESA Hubble Space Telescope in Europe. Many people know something about communication – it is after all an innate human ability – but a full comprehension of how to do science communication effectively is not acquired easily. This Guide touches upon all aspects of science communication, revealing a tightly interwoven fabric of issues: product types, target groups, written communication, visual communication, validation processes, practices of efficient workflow, distribution, promotion, advertising and much more. New science communicators will find this Guide both helpful and inspirational. "I am overwhelmed at how thorough and how well thought-through this book is. Even with my regular relationships with popular communication and with public relations officers, I hadn’t realized how well documented the field could be until I saw it done here." -Jay M. Pasachoff, Williams College, President, IAU Commission on Education and Development, author of The Cosmos: Astronomy in the New Millennium and The Complete Idiot’s Guide to the Sun "I would have expected a high standard from a public outreach scientist at the European Space Agency, but this soars way above the normal standard of competence. I have certainly learned a great deal from this guide. It deserves a wide readership among science communicators." -Simon Mitton, Author of Conflict in the Cosmos: Fred Hoyle’s Life in Science and Editor of The Cambridge Encyclopedia of Astronomy" Christensen uses clear principles and well-chosen examples, along with tables, diagrams, and even a press release visibility scale to convey the art and science of Science Communication in an authoritative and illuminating manner." -Stephen P. Maran, Press Officer, AAS, Editor, The Astronomy and Astrophysics Encyclopedia "This book is very well presented, in a good-humored style, with an abundance of practical details. It is a fundamental contribution to the field of science communication towards the public. It is a filling a gap." -Andre Heck, Astronomer, Editor of Astronomy Communication and the Organization and Strategies in Astronomy series.
650 0 _aPhysics.
650 0 _aScience.
650 0 _aChemistry.
650 0 _aObservations, Astronomical.
650 0 _aAstronomy
_xObservations.
650 0 _aEngineering
_xVocational guidance.
650 1 4 _aPhysics.
650 2 4 _aAstronomy, Observations and Techniques.
650 2 4 _aJob Careers in Science and Engineering.
650 2 4 _aPhysics, general.
650 2 4 _aChemistry/Food Science, general.
650 2 4 _aScience, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9780387263243
856 4 0 _uhttp://dx.doi.org/10.1007/978-0-387-49960-4
912 _aZDB-2-PHA
950 _aPhysics and Astronomy (Springer-11651)
999 _c507765
_d507765