| 000 | 02755nam a22004335i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8350-9614-1 | ||
| 003 | DE-He213 | ||
| 005 | 20161121231010.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2007 gw | s |||| 0|eng d | ||
| 020 |
_a9783835096141 _9978-3-8350-9614-1 |
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| 024 | 7 |
_a10.1007/978-3-8350-9614-1 _2doi |
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| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aKJSM _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.8 _223 |
| 100 | 1 |
_aEvanschitzky, Heiner. _eauthor. |
|
| 245 | 1 | 0 |
_aE-Services _h[electronic resource] : _bOpportunities and Threats / _cby Heiner Evanschitzky, Gopalkrishnan R. Iyer. |
| 264 | 1 |
_aWiesbaden : _bDUV, _c2007. |
|
| 300 |
_aVIII, 203 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aE-Services: Opportunities and Challenges — An Overview -- E-Services — A Framework for Growth -- E-Services: A Synthesis and Research Agenda -- Enriching the Customer Experience: Implications for E-Marketers -- Opportunities of International E-Services: A Conceptual Model -- Customer Loyalty in Electronically Mediated Environments -- Efficient Product Choice through Ontology-based Recommender Systems -- The Role of Service Type, Familiarity, Contact and Internet Experience When Shopping Online for Services -- E-Services and the New World of Retailing -- Systematic development of E-Services through Co-Design of Software and Service: Results of an empirical study. | |
| 520 | _aThis volume presents the best papers of the special issue ‘E-Services’ of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field ‘E-Services’. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of ‘E-Services’ including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarketing. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarketing. |
| 700 | 1 |
_aIyer, Gopalkrishnan R. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783835008014 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8350-9614-1 |
| 912 | _aZDB-2-SBE | ||
| 950 | _aBusiness and Economics (Springer-11643) | ||
| 999 |
_c507053 _d507053 |
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