000 02806nam a22004335i 4500
001 978-3-8350-9580-9
003 DE-He213
005 20161121231010.0
007 cr nn 008mamaa
008 100301s2007 gw | s |||| 0|eng d
020 _a9783835095809
_9978-3-8350-9580-9
024 7 _a10.1007/978-3-8350-9580-9
_2doi
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
100 1 _aBenz, Men-Andri.
_eauthor.
245 1 0 _aStrategies in Markets for Experience and Credence Goods
_h[electronic resource] /
_cby Men-Andri Benz.
264 1 _aWiesbaden :
_bDUV,
_c2007.
300 _aXV, 120 p. 19 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aExperience and Credence Goods - An Introduction -- Experience Characteristics and Moral Hazard in Team Sports -- Credence Characteristics and Strategic Human Capital Selection -- Experience Goods, Tournaments, and Oligopolistic Markets -- Summary and Conclusions.
520 _aThe quality and characteristics of industrial and consumption goods are often not revealed until after consumption. However, the decision to buy these products must be made before buying. Many strategies and instruments for signalling and screening have been developed in the economic world in order to overcome potential market failure due to insufficient quality detection. In many situations, efficient incentives and quality revelation are given to the market players by contracts that structure the process and payments of the transaction. Additionally, market forces lead to the emergence of new market players as intermediaries. They provide information about the quality of the products by comparing them and reveal credible signs concerning the relative quality valuation of products. Men-Andri Benz develops new pricing and positioning strategies for suppliers of such contracts goods. Using microeconomic tools as contests and incentive contracts, he analyses the basic positioning decisions for contract goods and designs concrete strategies for the specific sectors of sports and religion. The effects on pricing and profits are examined both in general and for each individual industry.
650 0 _aBusiness.
650 0 _aManagement.
650 0 _aLeadership.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aManagement.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783835007581
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8350-9580-9
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c507048
_d507048