000 02451nam a22004455i 4500
001 978-3-8350-9453-6
003 DE-He213
005 20161121231009.0
007 cr nn 008mamaa
008 100301s2007 gw | s |||| 0|eng d
020 _a9783835094536
_9978-3-8350-9453-6
024 7 _a10.1007/978-3-8350-9453-6
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aLevi, Kiruba Jeyaseeli Benjamin.
_eauthor.
245 1 0 _aMarket Entry Strategies of Foreign Telecom Companies in India
_h[electronic resource] /
_cby Kiruba Jeyaseeli Benjamin Levi.
264 1 _aWiesbaden :
_bDUV,
_c2007.
300 _aXXX, 289 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPreliminary Remarks -- Strategic management and market entry strategies in the literature -- Telecom market in India -- Description and assessment of cases on market entry strategies of foreign companies in Indian telecom market -- Recommendations and guidelines for foreign companies entering the Indian telecom market in future -- Final remarks.
520 _aIndia’s telephone network is the second largest in the world, next to China. Over the last decade, these emerging economies have been the drivers of growth in the world economy. Therefore foreign companies have been rushing to invest in these countries more or less successfully. Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
650 0 _aBusiness.
650 0 _aMarketing.
650 0 _aManagement.
650 1 4 _aBusiness and Management.
650 2 4 _aMarketing.
650 2 4 _aManagement.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783835006072
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8350-9453-6
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c507038
_d507038