000			03900nam a22004935i 4500
001			978-3-8349-9272-7
003			DE-He213
005			20161121231007.0
007			cr nn 008mamaa
008			100301s2007 gw | s |||| 0|eng d
020			_a9783834992727 _9978-3-8349-9272-7
024	7		_a10.1007/978-3-8349-9272-7 _2doi
050		4	_aHF5001-6182.2
072		7	_aKNP _2bicssc
072		7	_aBUS000000 _2bisacsh
082	0	4	_a381 _223
100	1		_aZentes, Joachim. _eauthor.
245	1	0	_aStrategic Retail Management _h[electronic resource] : _bText and International Cases / _cby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein.
264		1	_aWiesbaden : _bGabler, _c2007.
300			_aVIII, 366 p. 90 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aFormats and Players in Retailing -- Retail Formats — Food -- Retail Formats — Non-Food -- New Competitors — Vertical Strategies -- Strategic Marketing in Retailing -- Growth Strategies -- The Internationalisation of Retailing -- Retail Branding and Positioning -- Marketing Mix in Retailing -- Store Location — Trading Area Analysis and Site Selection -- Merchandise and Category Management -- Pricing -- Instore Marketing -- Customer Relationship Management -- Buying, Logistics and Performance Measurement -- Buying — Strategy and Concepts -- Logistics — Physical Distribution -- Logistics — Supply Chain Management and Information Management -- Controlling and Financial Management.
520			_a“Strategic Retail Management – Text and International Cases” is devoted to the dynamic development of retailing. The various strategy concepts adopted by retailing companies and their implementation in practice are at the core of the book. This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 15 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. Internationally known retail companies are used as examples to facilitate an understanding of what is involved in strategic retail management and to present some best practices. The book can be used in teaching as a basis for working with case studies. For this purpose, the case studies are integrated into the lessons in such a way that they provide additional content and a specific application of the individual lessons. They form part of the main topic, but also lead to suggested discussion subjects and questions in order to deepen the understanding of the topic. Instructors are provided with additional resources. "Strategic Retail Management" is targeted primarily at students in their third and fourth academic year (undergraduate and graduate level) in the field of Business Administra-tion/Marketing/Management at different institutions, such as universities, academies and business schools. In addition, practitioners in the consumer goods industry and in retailing companies who wish to obtain compact and practice-oriented information on current retail concepts will also benefit from reading this book.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aSales management.
650		0	_aTrade.
650		0	_aCommerce.
650	1	4	_aBusiness and Management.
650	2	4	_aTrade.
650	2	4	_aSales/Distribution.
650	2	4	_aMarketing.
700	1		_aMorschett, Dirk. _eauthor.
700	1		_aSchramm-Klein, Hanna. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783834902870
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-8349-9272-7
912			_aZDB-2-SBE
950			_aBusiness and Economics (Springer-11643)
999			_c506978 _d506978