000 | 02634nam a22004335i 4500 | ||
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001 | 978-3-8349-8146-2 | ||
003 | DE-He213 | ||
005 | 20161121231007.0 | ||
007 | cr nn 008mamaa | ||
008 | 100301s2008 gw | s |||| 0|eng d | ||
020 |
_a9783834981462 _9978-3-8349-8146-2 |
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024 | 7 |
_a10.1007/978-3-8349-8146-2 _2doi |
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050 | 4 | _aHD39.5 | |
072 | 7 |
_aKJMV8 _2bicssc |
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072 | 7 |
_aBUS076000 _2bisacsh |
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082 | 0 | 4 |
_a658.72 _223 |
100 | 1 |
_aBals, Lydia. _eauthor. |
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245 | 1 | 0 |
_aSourcing of Services _h[electronic resource] : _bInternational Aspects and Complex Categories / _cby Lydia Bals. |
264 | 1 |
_aWiesbaden : _bGabler, _c2008. |
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300 |
_aXV, 119 p. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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505 | 0 | _aOffshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services. | |
520 | _aCompanies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms. | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aProduction management. | |
650 | 0 | _aIndustrial procurement. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aProcurement. |
650 | 2 | 4 | _aOperations Management. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783834911902 |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8349-8146-2 |
912 | _aZDB-2-SBE | ||
950 | _aBusiness and Economics (Springer-11643) | ||
999 |
_c506975 _d506975 |