000 02634nam a22004335i 4500
001 978-3-8349-8146-2
003 DE-He213
005 20161121231007.0
007 cr nn 008mamaa
008 100301s2008 gw | s |||| 0|eng d
020 _a9783834981462
_9978-3-8349-8146-2
024 7 _a10.1007/978-3-8349-8146-2
_2doi
050 4 _aHD39.5
072 7 _aKJMV8
_2bicssc
072 7 _aBUS076000
_2bisacsh
082 0 4 _a658.72
_223
100 1 _aBals, Lydia.
_eauthor.
245 1 0 _aSourcing of Services
_h[electronic resource] :
_bInternational Aspects and Complex Categories /
_cby Lydia Bals.
264 1 _aWiesbaden :
_bGabler,
_c2008.
300 _aXV, 119 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aOffshoring: Dimensions and Diffusion of a New Business Concept -- Barriers of Purchasing Involvement in Marketing Service Procurement -- A Theoretical Approach to Problems in Buying Agency Services.
520 _aCompanies are increasingly sourcing services from third party providers on a global level. Nevertheless, the academic research on phenomena such as offshoring, international purchasing and the sourcing of certain specific categories is still scarce. Lydia Bals provides terminological clarity regarding the field of offshoring. She identifies different types of offshoring, concluding that the buy option of offshore outsourcing versus hybrid or make options is directly related to purchasing. Her in-depth analysis specifically focuses on the sourcing of marketing services. In this context, the investigations of purchasing/marketing integration provide a conceptual model of barriers to purchasing involvement in sourcing of services. Moreover, the author seeks to shed light on issues of providing incentives for advertising agencies from an agency theory perspective. The case study illustrates that the measures taken against an initially problematic situation in the purchase of advertising agency services correspond with the theoretically identified solution mechanisms.
650 0 _aBusiness.
650 0 _aProduction management.
650 0 _aIndustrial procurement.
650 1 4 _aBusiness and Management.
650 2 4 _aProcurement.
650 2 4 _aOperations Management.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834911902
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-8146-2
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c506975
_d506975