| 000 | 03446nam a22004455i 4500 | ||
|---|---|---|---|
| 001 | 978-3-540-77430-3 | ||
| 003 | DE-He213 | ||
| 005 | 20161121231003.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2008 gw | s |||| 0|eng d | ||
| 020 |
_a9783540774303 _9978-3-540-77430-3 |
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| 024 | 7 |
_a10.1007/978-3-540-77430-3 _2doi |
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| 050 | 4 | _aHF5415.5-HF5415.53 | |
| 072 | 7 |
_aKJSU _2bicssc |
|
| 072 | 7 |
_aBUS018000 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.812 _223 |
| 100 | 1 |
_aHuber, Margit. _eauthor. |
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| 245 | 1 | 0 |
_aFrom Customer Retention to a Holistic Stakeholder Management System _h[electronic resource] : _bLiving a Vision / _cby Margit Huber, Susanne O’Gorman. |
| 264 | 1 |
_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2008. |
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| 300 |
_aXVIII, 203 p. 88 illus. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aThe Beginnings of TRI*M — a Personal Account -- The Food Industry: Using TRI*M for Product Improvement -- How Can Market Research Findings Lead to Lasting Improvements Within a Company? -- The TRI*M Principle-Applying It in the Public Sector -- Stakeholder Based Measuring and Management of CSR and Its Impact on Corporate Reputation -- Developing the Customer Experience Programme at UNITE: Working Towards the Integrated Approach -- TRI*M: Messe München (Munich Trade Fair) — Fit for the Future -- A Short History of Customer Retention — The TRI*M Benchmarking Database as an Experience Database -- How to Obtain the Voice of the Customer — Experiences with the Introduction of an Integrated Customer Retention System in the MAN Commercial Vehicles Group -- Firsthand Report of the Commerzbank on the Use of the TRI*M-System for the Employee Survey -- Monitoring of Transformation Processes Using the TRI*M Method -- Customer and Brand Loyalty Research — Two Separate Fields? -- How Does Customer Retention Work? -- Implementing the TRI*M Approach as a Stakeholder Management System for Russia’s Largest Telecom Provider -- A Framework for Social Development Assessment. | |
| 520 | _aBeing the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 |
_aCustomer relations _xManagement. |
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| 650 | 0 | _aPersonnel management. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aCustomer Relationship Management. |
| 650 | 2 | 4 | _aHuman Resource Management. |
| 700 | 1 |
_aO’Gorman, Susanne. _eauthor. |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783540774297 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-540-77430-3 |
| 912 | _aZDB-2-SBE | ||
| 950 | _aBusiness and Economics (Springer-11643) | ||
| 999 |
_c506878 _d506878 |
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