000			05059nam a22004935i 4500
001			978-3-540-75331-5
003			DE-He213
005			20161121231002.0
007			cr nn 008mamaa
008			100301s2008 gw | s |||| 0|eng d
020			_a9783540753315 _9978-3-540-75331-5
024	7		_a10.1007/978-3-540-75331-5 _2doi
050		4	_aHD28-HD70
072		7	_aKJM _2bicssc
072		7	_aBUS041000 _2bisacsh
082	0	4	_a658 _223
245	1	4	_aThe Silver Market Phenomenon _h[electronic resource] : _bBusiness Opportunities in an Era of Demographic Change / _cedited by Florian Kohlbacher, Cornelius Herstatt.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2008.
300			_aXXXVI, 506 p. 59 illus., 29 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aThe Demographic Shift: Challenges, Chances, Perspectives -- Demographic Change and Economic Growth -- Talking Politics: Demographic Variables and Policy Measures in Japan -- The Silver Markets in Japan Through Regulatory Reform -- Matching Demand and Supply: Future Technologies for Active Ageing in Europe -- How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market -- Japan’s Demographic Changes, Social Implications, and Business Opportunities -- Innovation, Design and Product Development for the Silver Market -- Disabled Persons as Lead Users for Silver Market Customers -- Integration of the Elderly in the Design Process -- Universal Design – Innovations for All Ages -- Transgenerational Design: A Heart Transplant for Housing -- Service Innovation: Towards Designing New Business Models for Aging Societies -- Marketing for the Silver Market -- Current Strategies in the Retail Industry for Best-Agers -- Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key -- Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society -- Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku -- Grey Power: Older Workers as Older Customers -- Older Consumers’ Customer Service Preferences -- Silver Advertising: Elderly People in Japanese TV Ads -- Advertising Agencies: The Most Calcified Part of the Process -- The Importance of Web 2.0 to the 50-Plus -- Industry Challenges and Solutions -- The Business of Aging: Ten Successful Strategies for a Diverse Market -- The Discovery and Development of the Silver Market in Germany -- India: Emerging Opportunities in a Market in Transition -- Silver Markets and Business Customers: Opportunities for Industrial Markets? -- Business Chances in Personal Transportation: Traffic Safety for Older Adults -- In-Vehicle Telematic Systems and the Older Driver -- Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business -- The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services -- Medical System Reforms and Medical Information Systems in Japan -- The End of Mass Media: Aging and the US Newspaper Industry -- Material Innovation in the Japanese Silver Market -- Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work -- Senior Educational Programs for Compensating Future Student Decline in German Universities -- Lessons Learned and the Challenges and Opportunities Ahead.
520			_aThe current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “silver market”, the market segment more or less broadly defined as those people aged 55 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead market as well as other select countries.
650		0	_aBusiness.
650		0	_aManagement.
650		0	_aLabor economics.
650		0	_aPopulation.
650		0	_aDemography.
650	1	4	_aBusiness and Management.
650	2	4	_aManagement.
650	2	4	_aLabor Economics.
650	2	4	_aDemography.
650	2	4	_aPopulation Economics.
700	1		_aKohlbacher, Florian. _eeditor.
700	1		_aHerstatt, Cornelius. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783540753308
856	4	0	_uhttp://dx.doi.org/10.1007/978-3-540-75331-5
912			_aZDB-2-SBE
950			_aBusiness and Economics (Springer-11643)
999			_c506858 _d506858