| 000 | 02643nam a22004695i 4500 | ||
|---|---|---|---|
| 001 | 978-3-8350-9334-8 | ||
| 003 | DE-He213 | ||
| 005 | 20161121230907.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 100301s2006 gw | s |||| 0|eng d | ||
| 020 |
_a9783835093348 _9978-3-8350-9334-8 |
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| 024 | 7 |
_a10.1007/978-3-8350-9334-8 _2doi |
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| 050 | 4 | _aHF5415.2-5415.34 | |
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043060 _2bisacsh |
|
| 082 | 0 | 4 |
_a658.83 _223 |
| 100 | 1 |
_aKlug, Michael. _eauthor. |
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| 245 | 1 | 0 |
_aMarket Entry Strategies in Eastern Europe in the Context of the European Union _h[electronic resource] : _bAn Empirical Research into German Firms Entering the Polish Market / _cby Michael Klug. |
| 264 | 1 |
_aWiesbaden : _bDUV, _c2006. |
|
| 300 |
_aXVII, 202 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aAnalysis of Theoretical Approaches to Strategic Issues -- Practical Options for Investors considering Market Entries -- The European Union from the Perspective of a Business Investor -- The Polish Market — Opportunities and Challenges for German Investors -- Factors determining Market Entry Policy of chosen German Companies — An Empirical Study -- Conclusions from Empirical Findings and Verification of Hypotheses. | |
| 520 | _aThe preparations for market entry in a foreign country include various aspects and are influenced by factors inside and outside the firm. Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry and investigates different strategy theories like Porter's market based view for their suitability to explain the firms' strategy abroad. The author discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy and shows the influence of the European Union as an institutional arrangement for firms preparing a venture abroad. | ||
| 650 | 0 | _aBusiness. | |
| 650 | 0 | _aMarket research. | |
| 650 | 0 | _aManagement. | |
| 650 | 0 | _aGlobalization. | |
| 650 | 0 | _aMarkets. | |
| 650 | 1 | 4 | _aBusiness and Management. |
| 650 | 2 | 4 | _aMarket Research/Competitive Intelligence. |
| 650 | 2 | 4 | _aEmerging Markets/Globalization. |
| 650 | 2 | 4 | _aManagement. |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer eBooks | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783835004948 |
| 856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/978-3-8350-9334-8 |
| 912 | _aZDB-2-SBE | ||
| 950 | _aBusiness and Economics (Springer-11643) | ||
| 999 |
_c505531 _d505531 |
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