000 04183nam a22004455i 4500
001 978-3-8349-9254-3
003 DE-He213
005 20161121230906.0
007 cr nn 008mamaa
008 100301s2006 gw | s |||| 0|eng d
020 _a9783834992543
_9978-3-8349-9254-3
024 7 _a10.1007/978-3-8349-9254-3
_2doi
050 4 _aHD28-70
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658.4092
_223
245 1 0 _aStrategic Management — New Rules for Old Europe
_h[electronic resource] /
_cedited by Christian Scholz, Joachim Zentes.
264 1 _aWiesbaden :
_bGabler,
_c2006.
300 _aVIII, 314 p. 32 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChanges in the Institutional Environment -- European Labour Markets: From Low to High Labour Demand Elasticities -- Sense-Making Processes in the Council of Ministers: From the ECSC to the European Constitution -- Accounting in Europe: From National Accounting Charts to Globally Converging Standards -- Banking Supervision in Europe: From Basel I to Basel II -- European Entrepreneurship: From Deterministic Government Policy to Market Experimentation -- Changes for Companies: Outside-Inside-Perspective -- Relationship Marketing in European Consumer Goods Markets: From Marketing Mix Orientation to Customer Life Cycle Management -- The Delights and Dangers of Global Branding: From Worldwide Brands to a Global/Local Dialectic -- Dynamics of the Internationalisation of European Retailing: From a National to a European Perspective -- Changes for Companies: Inside-Outside-Perspective -- European (Virtual) Team-Building: From Optimism to Efficiency -- International Corporate Cultures: From Helpless Global Convergence to Constructive European Divergence -- International Supplier Relationship Management: From Transactional to Relational Purchasing -- Consequences for Germany -- A Strategy Map for Germany: From Passive Self-Pity to Offensive Self-Renewal.
520 _aThe European market presents numerous opportunities and challenges for business enterprises. In this anthology, lecturers and researchers of Saarland University's Europa-Institut present the latest findings and trends of their most important research topics. They discuss the present state of the art in European management, focussing on the areas of marketing & commerce, finance, human resource management & entrepreneurship, as well as European policy. Important environmental changes like the EU enlargement have been taken into account and the consequential challenges for Old Europe concerning management and policy are identified and analysed. "Strategic Management - New Rules for Old Europe" addresses researchers, students and executives in the areas of international management, business administration, organisation, marketing, commerce and human resource management. Univ.-Professor Dr. Christian Scholz holds the chair in Business Administration, in particular Organisation, Human Resource Management and Information Management at Saarland University, Germany. He is Director of the Institute of Management Competence and Director of the Europa-Institut at Saarland University, Germany. Univ.-Professor Dr. Joachim Zentes holds the chair in Business Administration, in particular Foreign Trade and International Management at Saarland University, Germany. He is Director of the Institute for Commerce & International Marketing and Director of the Europa-Institut at Saarland University, Germany.
650 0 _aBusiness.
650 0 _aManagement.
650 0 _aLeadership.
650 1 4 _aBusiness and Management.
650 2 4 _aBusiness Strategy/Leadership.
650 2 4 _aManagement.
700 1 _aScholz, Christian.
_eeditor.
700 1 _aZentes, Joachim.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783834902115
856 4 0 _uhttp://dx.doi.org/10.1007/978-3-8349-9254-3
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c505500
_d505500