000 03030nam a22005775i 4500
001 978-3-7908-1633-4
003 DE-He213
005 20161121230904.0
007 cr nn 008mamaa
008 100301s2005 gw | s |||| 0|eng d
020 _a9783790816334
_9978-3-7908-1633-4
024 7 _a10.1007/b139034
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aKJSM
_2bicssc
072 7 _aBUS043000
_2bisacsh
082 0 4 _a658.8
_223
100 1 _aFeldmann, Valerie.
_eauthor.
245 1 0 _aLeveraging Mobile Media
_h[electronic resource] :
_bCross-Media Strategy and Innovation Policy for Mobile Media Communication /
_cby Valerie Feldmann.
264 1 _aHeidelberg :
_bPhysica-Verlag HD,
_c2005.
300 _aXII, 270 p. 17 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aInformation Age Economy
505 0 _aIncentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media.
520 _aMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. .
650 0 _aBusiness.
650 0 _aMarketing.
650 0 _aIndustrial management.
650 0 _aComputers.
650 0 _aEconomics.
650 0 _aManagement science.
650 0 _aEconomic policy.
650 0 _aSocial sciences.
650 1 4 _aBusiness and Management.
650 2 4 _aMarketing.
650 2 4 _aEconomics, general.
650 2 4 _aTheory of Computation.
650 2 4 _aMedia Management.
650 2 4 _aR & D/Technology Policy.
650 2 4 _aSocial Sciences, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783790815757
830 0 _aInformation Age Economy
856 4 0 _uhttp://dx.doi.org/10.1007/b139034
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c505464
_d505464