000 | 03030nam a22005775i 4500 | ||
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001 | 978-3-7908-1633-4 | ||
003 | DE-He213 | ||
005 | 20161121230904.0 | ||
007 | cr nn 008mamaa | ||
008 | 100301s2005 gw | s |||| 0|eng d | ||
020 |
_a9783790816334 _9978-3-7908-1633-4 |
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024 | 7 |
_a10.1007/b139034 _2doi |
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050 | 4 | _aHF5410-5417.5 | |
072 | 7 |
_aKJS _2bicssc |
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072 | 7 |
_aKJSM _2bicssc |
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072 | 7 |
_aBUS043000 _2bisacsh |
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082 | 0 | 4 |
_a658.8 _223 |
100 | 1 |
_aFeldmann, Valerie. _eauthor. |
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245 | 1 | 0 |
_aLeveraging Mobile Media _h[electronic resource] : _bCross-Media Strategy and Innovation Policy for Mobile Media Communication / _cby Valerie Feldmann. |
264 | 1 |
_aHeidelberg : _bPhysica-Verlag HD, _c2005. |
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300 |
_aXII, 270 p. 17 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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490 | 1 | _aInformation Age Economy | |
505 | 0 | _aIncentives, barriers, and drivers for media development under the influence of mobile communications -- The mobile communication system: elements and characteristics -- The social use of the mobile communications system -- Cross-media and cross-network strategies for mobile media -- Innovation policy for mobile media. | |
520 | _aMobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets. . | ||
650 | 0 | _aBusiness. | |
650 | 0 | _aMarketing. | |
650 | 0 | _aIndustrial management. | |
650 | 0 | _aComputers. | |
650 | 0 | _aEconomics. | |
650 | 0 | _aManagement science. | |
650 | 0 | _aEconomic policy. | |
650 | 0 | _aSocial sciences. | |
650 | 1 | 4 | _aBusiness and Management. |
650 | 2 | 4 | _aMarketing. |
650 | 2 | 4 | _aEconomics, general. |
650 | 2 | 4 | _aTheory of Computation. |
650 | 2 | 4 | _aMedia Management. |
650 | 2 | 4 | _aR & D/Technology Policy. |
650 | 2 | 4 | _aSocial Sciences, general. |
710 | 2 | _aSpringerLink (Online service) | |
773 | 0 | _tSpringer eBooks | |
776 | 0 | 8 |
_iPrinted edition: _z9783790815757 |
830 | 0 | _aInformation Age Economy | |
856 | 4 | 0 | _uhttp://dx.doi.org/10.1007/b139034 |
912 | _aZDB-2-SBE | ||
950 | _aBusiness and Economics (Springer-11643) | ||
999 |
_c505464 _d505464 |