000			02769nam a22004455i 4500
001			978-3-540-31746-3
003			DE-He213
005			20161121230902.0
007			cr nn 008mamaa
008			100301s2006 gw | s |||| 0|eng d
020			_a9783540317463 _9978-3-540-31746-3
024	7		_a10.1007/3-540-31746-5 _2doi
050		4	_aHF5469.7-5481
050		4	_aHF1365
072		7	_aKJSM _2bicssc
072		7	_aBUS000000 _2bisacsh
082	0	4	_a381 _223
100	1		_aSchoenborn, Guenter. _eauthor.
245	1	0	_aEntering Emerging Markets _h[electronic resource] : _bMotorola’s Blueprint for Going Global / _cby Guenter Schoenborn.
250			_aSecond Revised Edition.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2006.
300			_aXVIII, 188 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aRegions in Transition -- The 21st Century Has Entered the Door -- An Unprecedented Market Scenario -- The Exploration and Pre-Startup Phase -- The Startup Phase -- The Consolidation Phase -- The Maintenance and Expansion Phase -- Added Value of Market Entry Strategies -- Field Experiences in Virgin Markets -- The Crucial Role of Corporate Functions -- A New Challenge for Human Resources -- Looking Backward and Looking Forward -- Different Regions - One Mission -- The Price for Freedom and Prosperity.
520			_aThe book describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. It details the structured approach, innovative ways and concerted efforts involved. Executives learned how to gain foothold in unknown territory and how to deal with complexity and diversity. This process was strongly supported by: Sharing of learning, know-how and resources within the company and with the local partners, thus creating mutual added value, Applying a four phase template involving steps that are bold enough to ensure a strong market penetration and realistic enough to allow a business unit to follow. This is put in the context of external political, economic and social conditions impacting their emerging markets and the difficult transformation to a free economy and liberal society.
650		0	_aBusiness.
650		0	_aGlobalization.
650		0	_aMarkets.
650	1	4	_aBusiness and Management.
650	2	4	_aEmerging Markets/Globalization.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783540317456
856	4	0	_uhttp://dx.doi.org/10.1007/3-540-31746-5
912			_aZDB-2-SBE
950			_aBusiness and Economics (Springer-11643)
999			_c505398 _d505398