000 03595nam a22004215i 4500
001 978-3-540-31319-9
003 DE-He213
005 20161121230902.0
007 cr nn 008mamaa
008 100301s2006 gw | s |||| 0|eng d
020 _a9783540313199
_9978-3-540-31319-9
024 7 _a10.1007/3-540-31319-2
_2doi
050 4 _aHD28-HD70
072 7 _aKJM
_2bicssc
072 7 _aBUS041000
_2bisacsh
082 0 4 _a658
_223
245 1 0 _aCustomising Stakeholder Management Strategies
_h[electronic resource] :
_bConcepts for Long-term Business Success /
_cedited by Margit Huber, Martina Pallas.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2006.
300 _aXII, 140 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aTRI*M: Generating Insight, Traction and Credibility at Comet -- Quality Management and Customer Retention -- How to Use TRI*M in a Six Sigma Project -- Public Sector TRI*M – Helping to Deliver Best Value -- Customer Satisfaction with Commerzbank’s Retail Banking -- The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs -- Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication -- Customer Satisfaction and Retention Improves with Six Sigma -- Focus on Loyalty -- The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.
520 _aStakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company’s daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company.
650 0 _aBusiness.
650 0 _aManagement.
650 1 4 _aBusiness and Management.
650 2 4 _aManagement.
700 1 _aHuber, Margit.
_eeditor.
700 1 _aPallas, Martina.
_eeditor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783540313182
856 4 0 _uhttp://dx.doi.org/10.1007/3-540-31319-2
912 _aZDB-2-SBE
950 _aBusiness and Economics (Springer-11643)
999 _c505396
_d505396