000			03560nam a22004815i 4500
001			978-3-540-28433-8
003			DE-He213
005			20161121230900.0
007			cr nn 008mamaa
008			100301s2006 gw | s |||| 0|eng d
020			_a9783540284338 _9978-3-540-28433-8
024	7		_a10.1007/3-540-28433-8 _2doi
050		4	_aHF5410-5417.5
072		7	_aKJS _2bicssc
072		7	_aKJSM _2bicssc
072		7	_aBUS043000 _2bisacsh
082	0	4	_a658.8 _223
245	1	0	_aRetailing in the 21st Century _h[electronic resource] : _bCurrent and Future Trends / _cedited by Manfred Krafft, Murali K. Mantrala.
264		1	_aBerlin, Heidelberg : _bSpringer Berlin Heidelberg, _c2006.
300			_aXII, 414 p. 79 illus. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aOverview -- Retail Success and Key Drivers -- Retailing in the Global World: Case Study of Metro -- Global, Environmental, and Market Trends -- Retail Trends in Europe -- Trends in U.S. Retailing -- Trends in Retailing in East Asia -- Future Store Technologies and Their Impact on Grocery Retailing -- The Third Wave of Marketing Intelligence -- Applications of Intelligent Technologies in Retail Marketing -- New Automated Checkout Systems -- Understanding Retail Customers -- Future Trends in Multi-channel Retailing -- Retail Competition -- Trends in Retail Management -- New Challenges in Retail Human Resource Management -- Retail Assortment: More ? Better -- Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective -- Recent Trends and Emerging Practices in Retailer Pricing -- Retail Pricing — Higher Profits Through Improved Pricing Processes -- Current Status and Future Evolution of Retail Formats -- Electronic Retailing -- Supply Chain Management in a Promotional Environment -- Sales Promotion -- Understanding Customer Loyalty Programs -- Integrated Marketing Communications in Retailing.
520			_aRetailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.
650		0	_aBusiness.
650		0	_aMarketing.
650		0	_aManagement.
650		0	_aIndustrial procurement.
650	1	4	_aBusiness and Management.
650	2	4	_aMarketing.
650	2	4	_aManagement.
650	2	4	_aProcurement.
700	1		_aKrafft, Manfred. _eeditor.
700	1		_aMantrala, Murali K. _eeditor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9783540283997
856	4	0	_uhttp://dx.doi.org/10.1007/3-540-28433-8
912			_aZDB-2-SBE
950			_aBusiness and Economics (Springer-11643)
999			_c505352 _d505352