000			03531nam a22005295i 4500
001			978-1-4020-5769-4
003			DE-He213
005			20161121230828.0
007			cr nn 008mamaa
008			100301s2008 ne | s |||| 0|eng d
020			_a9781402057694 _9978-1-4020-5769-4
024	7		_a10.1007/978-1-4020-5769-4 _2doi
050		4	_aLB2801-3095
072		7	_aJNK _2bicssc
072		7	_aEDU001000 _2bisacsh
082	0	4	_a371.2 _223
100	1		_aViswanathan, Madhu. _eauthor.
245	1	0	_aEnabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces _h[electronic resource] / _cby Madhu Viswanathan, S. Gajendiran, R. Venkatesan.
264		1	_aDordrecht : _bSpringer Netherlands, _c2008.
300			_aXXIV, 223 p. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
490	1		_aEducation in the Asia-Pacific Region: Issues, Concerns and Prospects ; _v12
505	0		_aBasic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program – Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program – Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 – Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 – Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research.
520			_aThis book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.
650		0	_aEducation.
650		0	_aMarketing.
650		0	_aEntrepreneurship.
650		0	_aSchool management and organization.
650		0	_aSchool administration.
650	1	4	_aEducation.
650	2	4	_aAdministration, Organization and Leadership.
650	2	4	_aEducation, general.
650	2	4	_aMarketing.
650	2	4	_aEntrepreneurship.
700	1		_aGajendiran, S. _eauthor.
700	1		_aVenkatesan, R. _eauthor.
710	2		_aSpringerLink (Online service)
773	0		_tSpringer eBooks
776	0	8	_iPrinted edition: _z9781402057687
830		0	_aEducation in the Asia-Pacific Region: Issues, Concerns and Prospects ; _v12
856	4	0	_uhttp://dx.doi.org/10.1007/978-1-4020-5769-4
912			_aZDB-2-SHU
950			_aHumanities, Social Sciences and Law (Springer-11648)
999			_c504589 _d504589