000 03554nam a22004335i 4500
001 978-0-387-26116-4
003 DE-He213
005 20161121230634.0
007 cr nn 008mamaa
008 100301s2006 xxu| s |||| 0|eng d
020 _a9780387261164
_9978-0-387-26116-4
024 7 _a10.1007/b136859
_2doi
050 4 _aRA1-1270
072 7 _aMBN
_2bicssc
072 7 _aMED078000
_2bisacsh
082 0 4 _a613
_223
082 0 4 _a614
_223
100 1 _aThomas, Richard K.
_eauthor.
245 1 0 _aHealth Communication
_h[electronic resource] /
_cby Richard K. Thomas.
264 1 _aBoston, MA :
_bSpringer US,
_c2006.
300 _aVIII, 212 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _ato Health Communication -- The Changing Sociocultural Context -- The Changing Healthcare Context -- The History of Health Communication -- Health Communication Audiences -- Understanding Health Behavior -- Understanding Communication -- Steps in the Health Communication Process -- Traditional Approaches to Health Communication -- Contemporary Approaches to Health Communication -- Case Studies in Health Communication -- Evaluating the Impact of Health Communication -- The Future of Health Communication.
520 _aIn recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication. -Basic theory and concepts underlying the health communication field -Real-world strategies for designing, implementing, and evaluating programs -Up-to-date coverage of print, broadcast, digital, and interactive health media -Profiles of target populations with specific health needs -Case examples illustrating what works and what doesn’t -Sidebars, glossary, Web links, and other tools The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care. By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.
650 0 _aMedicine.
650 0 _aPublic health.
650 1 4 _aMedicine & Public Health.
650 2 4 _aPublic Health.
650 2 4 _aMedicine/Public Health, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9780387261157
856 4 0 _uhttp://dx.doi.org/10.1007/b136859
912 _aZDB-2-SME
950 _aMedicine (Springer-11650)
999 _c501733
_d501733