000 04383nam a22005055i 4500
001 978-3-540-31920-7
003 DE-He213
005 20161121230633.0
007 cr nn 008mamaa
008 100301s2006 gw | s |||| 0|eng d
020 _a9783540319207
_9978-3-540-31920-7
024 7 _a10.1007/3-540-31920-4
_2doi
050 4 _aQ1-390
072 7 _aYQS
_2bicssc
072 7 _aSCI000000
_2bisacsh
082 0 4 _a500
_223
100 1 _aLaszlo, Pierre.
_eauthor.
245 1 0 _aCommunicating Science
_h[electronic resource] :
_bA Practical Guide /
_cby Pierre Laszlo.
264 1 _aBerlin, Heidelberg :
_bSpringer Berlin Heidelberg,
_c2006.
300 _aXII, 214 p.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPart I - Addressing Peers. Guidelines: Abstract, Acknowledgements, Acronyms, Active or Passive Voice? Bibliography, Body language, Conclusion, Electronic publishing, E-mailing, Erudition, Figures and captions, Free access to literature, Ideographic or nomothetic? Illustration, Index, Introduction, I or We? Irony, Neologisms and eponymy, Notes, Open access, Opening paragraph, Organizing your material, Paragraph, Scholarship, Sentences, Signers, Speech delivery, Sub-titles, Taking the floor, Title, Understatement, Verbs, Visuals (for a lecture), Vocabulary, Wit -- Genres: After-dinner speech, Book chapter, Book proposal, Conference presentation, Correcting proofs, E-mail, Editing, Editing a book, Editing a magazine, Editing for a journal, Editing a journal, Editorial Informal discussion, Internet, Keynote lecture, Lecture , Lecture series, Letter for publication, Magazine article, Monograph, Obituary, Panel, roundtable discussion, Phone call, Poster, Presentation to a visitor, Progress report, Recommendation letter, Referee report, Research proposal, Research talk, Review article, Seminar, Slides & transparencies, State-of-the-art review, Teleconference, Visuals (for a lecture), Website, Writing a book review Part II - The General Public Guidelines -- Genres Part III- Decision Makers Genres.
520 _aHave you new and interesting, or even outstanding, scientific results that you want to be recognized by your scientific colleagues, or be understood by the public? Or do you want to address decision makers to change their minds? Then, Laszlo’s Communicating Science may be the book to consult. It has two main parts, corresponding to the type of communication task at hand: addressing peers and the general public, plus a third briefer section on how to inform decision-makers. Each of the main parts is subdivided into two sections, Guidelines and Genres, with entries arranged in alphabetical order. The guidelines are devoted to entries such as acronyms, active or passive voice, body language, figures and captions, introduction, irony, and taking the floor. Within genres, all possible media of communicating science are treated, e.g. the after-dinner speech, conference presentation, keynote lecture, magazine article, research proposal, and teleconference. Laszlo, a professional scientist, had a career embracing both academia and industrial consulting. He has extensive experience in authoring and editing papers, books and popular science books and conveys his skills as a communicator in this concise guide. The book is geared to engineers and scientists, educators and journalists, science administrators and the medical profession, editors and publishers, whether native or non-native-speakers - in short to anyone having to convert scientific data into an easily intelligible and interesting narrative.
650 0 _aScience.
650 0 _aChemistry.
650 0 _aMedicine.
650 0 _aLife sciences.
650 0 _aPhysics.
650 1 4 _aScience.
650 2 4 _aScience, general.
650 2 4 _aLife Sciences, general.
650 2 4 _aBiomedicine general.
650 2 4 _aMedicine/Public Health, general.
650 2 4 _aPhysics, general.
650 2 4 _aChemistry/Food Science, general.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
776 0 8 _iPrinted edition:
_z9783540319191
856 4 0 _uhttp://dx.doi.org/10.1007/3-540-31920-4
912 _aZDB-2-SHU
950 _aHumanities, Social Sciences and Law (Springer-11648)
999 _c501708
_d501708