| 000 | 00367pas a2200133 454500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 160820b1964 xxu||||| |||| 00| 0 eng d | ||
| 022 | _a0022-2437 | ||
| 040 | _cIIT Kanpur | ||
| 245 | _aJOURNAL OF MARKETING RESEARCH | ||
| 260 |
_aCHICAGO, IL USA _bAMERICAN MARKETING ASSOCIATION _c1964 |
||
| 856 | _uhttps://journals.sagepub.com/loi/MRJ | ||
| 942 | _cEJ | ||
| 999 |
_c475832 _d475832 |
||