| 000 | 00332pas a2200121 454500 | ||
|---|---|---|---|
| 008 | 160820b1934 xxu||||| |||| 00| 0 eng d | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 245 | _aJOURNAL OF MARKETING | ||
| 260 |
_aCHICAGO USA _bAMERICAN MARKETING ASSOCIATION _c1934 |
||
| 856 | _uhttps://journals.sagepub.com/loi/JMX | ||
| 942 | _cBK | ||
| 999 |
_c471771 _d471771 |
||