000 00616naa a2200169ua 4500
020 _a9788184244038
040 _aIIT, Kanpur
082 _a658.8
_bIn2m
_b2009
111 _aIIMA Conference on Marketing Paradigms for Emerging Economies
_cAhmedabad
_d2009
_n3rd
245 _aMarketing paradigms for emerging economies
_bproceedings...
_ccompiled and edited by Piyush Kumar Sinha, Prathap Oburai and Vandana Sood
260 _aNew Delhi
_bAllied
_c2009
300 _axx, 604p
650 _aMarketing Paradigms
700 _aSinha, Piyush Kumar, Ed.
700 _a
997 _aA165077 s C
999 _c468987
_d468987