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| 082 |
_a659.1 _bSt28me |
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| 100 | _aStarch, Daniel | ||
| 245 | 1 | _aMEASURING ADVERTISING READERSHIP AND RESULTS | |
| 260 |
_aNew York _bMcgraw-Hill _cc1966 |
||
| 300 | _a270 | ||
| 650 | _aAdvertising Research | ||
| 964 | _gCIRC | ||
| 997 | _a78586 C | ||
| 999 |
_c442207 _d442207 |
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