| 000 | 00413pam a2200145a 44500 | ||
|---|---|---|---|
| 082 |
_a659.1 _bP173m |
||
| 100 | _aPalda, Kristian S. | ||
| 245 | 1 | _aMEASUREMENT OF CUMULATIVE ADVERTISING EFFECTS | |
| 260 |
_aEnglewood Cliffs, N. J. _bPrentice-Hall _c1964 |
||
| 300 | _a101 | ||
| 440 |
_aThe Ford Foundation Doctoral Dissertation Series, 1963 _v |
||
| 650 | _aAdvertising | ||
| 964 | _gCIRC | ||
| 997 | _a54014 C | ||
| 999 |
_c442130 _d442130 |
||