| 000 | 00488pam a2200133a 44500 | ||
|---|---|---|---|
| 082 |
_a658.8 _bR36h |
||
| 100 | _aRice, Craig S. | ||
| 245 | 1 |
_aHOW TO PLAN AND EXECUTE THE MARKETING CAMPAIGN _cSTRATEGIES FOR RESEARCH, BUDGET, COPY, MEDIA, MERCHANDISING AND MARKET TESTING, PLUS AN ACTUAL MARKETING CAMPAIGN DOCUMENT AND 42 CLASSIC CASE HISTORIES IN MODERN MARKETING |
|
| 260 |
_aChicago _bDartnell _cc1966 |
||
| 300 | _a178 | ||
| 650 | _aMarketing | ||
| 964 | _gCIRC | ||
| 997 | _a77021 C | ||
| 999 |
_c441853 _d441853 |
||