000 00534pam a2200169a 44500
020 _a978 81 317 5939 4
040 _aIIT, Kanpur
082 _a658.8
_bL944s7
100 _aLovelock, Christopher
245 _aServices marketing
_bpeople, technology, strategy
_cChristopher Lovelock, Jochen Wirtz and Jayanta Chatterjee
250 _a7th
260 _aNew Delhi
_bPearson
_c2011
300 _axxi, 683p
650 _aMarketing management
700 _aWirtz, Jochen
997 _aGB265 C GB266 CARS C
999 _c391335
_d391335