| 000 | 00415pam a2200157a 44500 | ||
|---|---|---|---|
| 082 |
_a659.113 _bL962m |
||
| 100 | _aLucas, Darrell Blaine | ||
| 245 | 1 | _aMEASURING ADVERTISING EFFECTIVENESS | |
| 260 |
_aN. Y. _bMcgraw-Hill _c1963 |
||
| 300 | _a399 | ||
| 440 |
_aMcgraw-Hill Series In Marketing And Advertising _v |
||
| 650 | _aAdvertising | ||
| 700 | _aBritt, Steuart H. | ||
| 964 | _gCIRC | ||
| 997 | _aK1951 C | ||
| 999 |
_c388956 _d388956 |
||