000 | 00427pam a2200157a 44500 | ||
---|---|---|---|
082 |
_a658.82 _bT466p |
||
100 | _aTillman, Rollie | ||
245 | 1 |
_aPROMOTION _cPERSUASIVE COMMUNICATION IN MARKETING |
|
260 |
_aHomewood, Ill. _bR. D. Irwin _cc1968 |
||
300 | _axii,477 | ||
500 | _aBibliography : P. 465-469 | ||
650 | _aSales Promotion | ||
700 | _aKirkpatrick, Charles Atkinson | ||
964 | _gCIRC | ||
997 | _aK10240 C | ||
999 |
_c388947 _d388947 |