000 00398pam a2200157a 44500
082 _a658.8
_bJ231i
100 _aJames, Bertram George Samuel
245 1 _aINTEGRATED MARKETING
260 _aLondon
_bBatsford
_cc1967
300 _a415
440 _aModern Management Series
_v
500 _aBibliography : P. 407-410
650 _aMarketing Management
964 _gCIRC
997 _aK7885 C
999 _c388943
_d388943