000 00441pam a2200157a 44500
082 _a659.1
_bK636a2
100 _aKirkpatrick, Charles Atkinson
245 1 _aADVERTISING
_cMASS COMMUNICATION IN MARKETING
250 _a2nd
260 _aBoston
_bHoughton Mifflin
_c1964
300 _a514
500 _aManual...Instructor'S Manual. 2nd Ed. Boston, Houghton Mifflin 1964
650 _aAdvertising
964 _gCIRC
997 _aK1517 C
999 _c388909
_d388909