000			00685pam a2200169a 44500
082			_a658.83 _bR494
100			_aCox, Donald F.
245	1		_aRISK TAKING AND INFORMATION HANDLING IN CONSUMER BEHAVIOR
260			_aBoston _bDivision Of Research, Graduate School Of Business Administration, Harvard University _cc1967
300			_axiii,667
500			_aBibliography : P. 641-667
500			_aTwenty Four Papers Prepared Under A Research Program Conducted During The Past 7 Years At The Harvard Business School
650			_aConsumers -- Addresses, Essays, Lectures
650			_aConsumption (Economics) -- Addresses, Essays, Lectures
964			_gCIRC
997			_aK10644 C
999			_c388832 _d388832