000			02086pam a2200205a 44500
005			20180831143421.0
008			160408b2014 xxu||||| |||| 00| 0 eng d
020			_a9788132117735
040			_cIIT Kanpur
041			_aeng
082			_a658.827 _bD361
245	1		_aThe Definitive book of branding _cedited by Kartikeya Kompella
260			_aLondon _bSage _c2014
300			_axx, 408p
520			_aWith competition always growing in the business world, the brand custodians have an ever-increasing need to know more about branding as a means to staying a cut above their competitors. Indeed, with the kind of importance branding has today in the business world, it has many facets to it that needs in-depth understanding. It is to help the brand custodians comprehend the many facets of branding that author Kartikeya Kompella has brought out the book The Definitive Book of Branding. The book has contributions from several branding experts who share their vast knowledge on the subject with novice readers through the text. These branding experts by themselves are prolific authors who have written books on branding and other aspects of the subject. This book essentially addresses the needs of branding custodians all of the world. It gives readers an overview of the myriad ways by which brands influence a company's business strategies. It also takes a deep look into how branding impacts and indeed gives meaning to the workers in a company, instils a sense of passion in the consumers and helps to retain the customers even over a span of time across several nations. The book not only helps the readers understand the importance of branding from the marketing perspective but also gives them an insight into its organisational aspects. Thus it provides a more wholesome approach to the topic. The Definitive Book of Branding was published by SAGE Publications Pvt. Ltd in the year 2014. It is available in paperback.
650			_aBranding (Marketing)
650			_aGlobalization -- Economic aspects
700			_aKompella, Kartikeya [Ed.]
942			_cBK
999			_c377803 _d377803