| 000 | 00626pam a2200217a 44500 | ||
|---|---|---|---|
| 008 | 160408b2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415749114 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.827 _bSt82 |
||
| 100 | _a | ||
| 245 | 0 |
_aThe strategy of global branding and brand equity _cAlvin Lee ...[et al.] |
|
| 260 |
_aLondon _bRoutledge _c2015 |
||
| 300 | _axviii, 221p | ||
| 650 | _aProduct management | ||
| 650 | _aBrand name products | ||
| 650 | _aBranding (Marketing) | ||
| 700 | _aLee, Alvin | ||
| 700 | _aYang, Jinchao | ||
| 700 | _aMizerski, Richard | ||
| 997 | _aA182100 C | ||
| 999 |
_c377536 _d377536 |
||