000 00542pam a2200169a 44500
008 160408b2015 xxu||||| |||| 00| 0 eng d
020 _a9781119037361
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.8
_bAr79p
100 _aArtun, Omer
245 0 _aPredictive marketing
_beasy ways every marketer can use customer analytics and big data
_cOmer Artun and Dominique Levin
260 _aNew Jersey
_bWiley
_c2015
300 _axxii, 246p
650 _aMarketing
700 _aLevin, Dominique
997 _aA182091 C
999 _c377534
_d377534