000 00548pam a2200169a 44500
008 160408b2012 xxu||||| |||| 00| 0 eng d
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.872
_bSp66s
100 _aSponder, Marshall
245 0 _aSocial media analytics
_beffective tools for building, interpreting, and using metrics
_cMarshall Sponder
260 _aNew York
_bMcgraw Hill
_c2012
300 _axiv, 316p
650 _aMarketing research
650 _aSocial media
650 _aInternet marketing
997 _aA181087 C
999 _c376478
_d376478