| 000 | 00988pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160408b2011 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780857020536 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.575 _bN42 |
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| 100 | _a | ||
| 245 | 0 |
_aNew product and services development [4v.] _cedited by Hubert Gatignon |
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| 260 |
_aLondon _bSage _c2011 |
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| 300 | _a4v (various pagings) | ||
| 440 |
_aSage Library In Business And Management _v |
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| 505 | _aContents: v. 1. Innovating new products and services: the dimensions of innovations. v. 2. Orienting the firm for promoting innovations: establishing a culture of innovations. v. 3. Organizing to innovate: adapting the firm to innovate . v. 4. Launching new products and services: marketing innovations effectively | ||
| 650 | _aNew products -- Marketing | ||
| 650 | _aNew products -- Management | ||
| 700 | _aGatignon; Hubert, Ed. | ||
| 997 | _aA180718 v.1 C A180719 v.2 C A180720 v.3 C A180721 v.4 C | ||
| 999 |
_c376178 _d376178 |
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