| 000 | 00570pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781107687325 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.8012 _bP293s |
||
| 100 | _aPayne, Adrian | ||
| 245 | 0 |
_aStrategic customer management _bintegrating relationship marketing and CRM _cAdrian Payne and Pennie Frow |
|
| 260 |
_aNew Delhi _bCambridge University Press _c2013 |
||
| 300 | _axvi, 529p | ||
| 650 | _aCustomer relations -- Management | ||
| 700 | _aFrow, Pennie | ||
| 997 | _aA179038 C | ||
| 999 |
_c374941 _d374941 |
||