| 000 | 00739pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160408b2013 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118604342 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.8 _bSch82p2 |
||
| 100 | _aSchultz, Mike | ||
| 245 | 0 |
_aProfessional services marketing _bhow the best firms build premier brands, thriving lead generation engines, cultures of business development success _cMike Schultz, John E. Doerr and Lee W. Frederiken |
|
| 250 | _a2nd | ||
| 260 |
_aSingapore _bJohn Wiley & Sons _c2013 |
||
| 300 | _axv, 352p | ||
| 650 | _aService industries -- Marketing | ||
| 650 | _aBranding (Marketing) | ||
| 650 | _aMarketing | ||
| 700 | _aDoerr, John E. | ||
| 997 | _aA179045 C | ||
| 999 |
_c374935 _d374935 |
||